How to Use SlideShare for Branding & Outreach

Filed under Branding, How To, Public Relations, Social Media |

We learn wisdom from failure much more than from success. We often discover what will do, by finding out what will not do; and probably he who never made a mistake never made a discovery.

- Samuel Smiles

Have you learned alot about your industry, found out “what will do” for your business or organization, and made interesting discoveries along the way? Then consider sharing your knowledge and expertise with others going down the same path: it’s one of the best methods of branding yourself as an authority in your industry, and can be a way to reach out to new prospects.

Whether you decide to teach a workshop or seminar, or simply gather and present lessons you’ve learned, SlideShare can help you reach a broader audience than the one sitting in any room. Slideshare is a Web site that allows you to upload presentations (with or without audio) and share them with your social networks, from your in-site network to Facebook, MySpace, Twitter, and your blog subscribers. The more you share, the more you position yourself as a valuable resource for your industry and subject matter…and the more people return to you for, well, “more.”

And, as with most online content, the more value you add to your presentation, the more likely it is to be found and shared by Web denizens. AYN Brand President Grace Rodriguez taught a Branding 2.0 workshop for Diverseworks’ DW2 Creative Capital group and posted the presentation online for the artists to refer back to and for everyone to access. Within two weeks, it has received 1423 views, 23 “favorites,” 5 embeds, and 18 requests to download. We’ve received messages like the following:

Must congratulate you for the concise presentation on Branding and social media. It is very pertinent to the times in which we live and explains clearly the way brands need to leverage this media to build more effectively.
Thanks for posting this on slideshare. Please send me details so I can download. I teach a marketing management class at the institute of Planning and Management in New Delhi, India and would like to benefit from your effort.
Thanks,
Ritu Halder

This appreciation and traffic has provided more opportunities to speak and reach out to individuals around the world who may need our consulting services.

How to start using SlideShare for branding and outreach:

• Sign up for a SlideShare account and customize it with all your contact information
• Start building your community by seeking and inviting relevant contacts
• Join the conversation and comment on presentations you like
• Create a presentation and upload it to your slidespace
• Embed presentations in your blog to add value and attract new audiences
• Share them with your other social media networks
• Check out Slideshare’s hot tags to see what people want to know more about
• Research subjects you need to know more about…KEEP LEARNING and ENGAGING!

How will YOU use SlideShare?