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AYN Brand believes : "If you don't stand for something, you stand for nothing." We help you build your brand by creating meaning and culture around your company that develops community, loyalty, & advocacy for your products/services. We use social media strategies, web 2.0/interactive tools, and traditional marketing & public relations tactics to achieve this: THE FUTURE IS SOCIAL!
If you want to: Reach people * Build awareness/loyalty * Increase leads * Grow sales * Thank clients * Motivate/reward your team * Build company value … AYN Brand is All You Need!

BarCampHouston 3 : Notes

Published by AYN Brand | Filed under Internet Marketing |

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From Spur Interactive’s Business & Social Media Workshop:

  • 90% of consumer seek advice before making purchases
  • 1 in 3 read reviews for advice on purchases
  • Post readers: 30% more likely to purchase
  • Contributors: 80% more likely to purchase
  • UGC (?) Exhibit higher loyalty & advocacy

How to Value Engagement?

  1. Determine how Actions show Intent
  2. Determine how Intent leads to Dollars
  3. Forecast the % that will buy at each stage

August 9th, 2008

 
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