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AYN Brand believes : "If you don't stand for something, you stand for nothing." We help you build your brand by creating meaning and culture around your company that develops community, loyalty, & advocacy for your products/services. We use social media strategies, web 2.0/interactive tools, and traditional marketing & public relations tactics to achieve this: THE FUTURE IS SOCIAL!
If you want to: Reach people * Build awareness/loyalty * Increase leads * Grow sales * Thank clients * Motivate/reward your team * Build company value … AYN Brand is All You Need!

The Hierarchy of Loyalty

Published by AYN Brand | Filed under Branding, loyalty |

Welcome to our blog! If you're new to marketing, public relations, and promotions, please subscribe to our RSS feed so you can receive the latest branding ideas, trends, and insight from AYN Brand. Thanks for joining us!

In the spirit of KISS, here’s a quick and easy way to remember brand development and branding targets - Work up your “SLATE”:

  1. SATISFACTION:You’re ok … but unremarkable.
  2. LOYALTY: You’re pretty good - I’ll stick around.
  3. ADVOCACY: You’re really good - I’ll spread the word.
  4. TRUST: You’re awesome - I’ll include you in every decision.
  5. ESSENTIAL: You’re amazing - I can’t live without you!

July 26th, 2008

 
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