T3 Workshop I : Social Media & Web 2.0 Primer

Published by AYN Brand | Filed under AYN Brand, Community Relations, Internet Marketing, Public Relations, Viral Marketing

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“T3: Tech, Tools, & Tips on Web 2.0 / Social Media”

The Houston Arts Alliance presents a follow up series of workshops on the MetLife Foundation Arts Forum Series on the RENGEN. Presented by Grace Rodriguez, President of AYN Brand, the goal of these workshops is to teach non-profit organizations and individual artists about new technologies and how to use tools to maximize productivity, build capacity, and develop audiences.

The series of workshops – T3: Tech, Tools & Tips – will cover three (3) broad categories:

• Wed. 08/27/2008 | Workshop 1.1 | Web 2.0 & Social Media Primer: The Basics - What are Social Media & Web 2.0? Who’s using it? Why should I use it? How do I start?
• Wed. 10/29/2008 | Workshop 1.2 | Work Your Online Networks: Beyond the Profile - How to Effectively Leverage Social Networking sites (like Facebook and MySpace) to Make Meaningful Connections and Build Community.

Business Beware: Buyers Care!

Published by AYN Brand | Filed under Branding, Community Relations, Public Relations

More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy. In corporate America, more and more workers want their employers to support social causes or issues. According to the 2007 Cone Cause Evolution Survey in cause branding, consumer thinking about how businesses interact with society has evolved to demand more corporate responsibility. The result: In order to maintain competitive in this climate, you must consider implementing socially and environmentally responsible values and business practices not only to help your community, but also to help your business.

“Cause marketing efforts have a proven impact on sales and remain effective ways for a company to express its heart and humanity,” says Julia Hobbs Kivistik, executive vice president of Cause Branding at Cone. “However, there has been a radical change once again in the value equation involving consumers, companies, and society…Now, companies have a strategic imperative to also consider their operating practices and how they impact their social commitments. Today’s informed consumers are now asking, ‘Is this a good company?’ and ‘What does it stand for?’ ”

BarCampHouston 3 : Notes

Published by AYN Brand | Filed under Internet Marketing

From Spur Interactive’s Business & Social Media Workshop:

• 90% of consumer seek advice before making purchases
• 1 in 3 read reviews for advice on purchases
• Post readers: 30% more likely to purchase
• Contributors: 80% more likely to purchase
• UGC (?) Exhibit higher loyalty & advocacy

How to Value Engagement?

1. Determine how Actions show Intent
2. Determine how Intent leads to Dollars
3. Forecast the % that will buy at each stage

The Hierarchy of Loyalty

Published by AYN Brand | Filed under Branding, loyalty

In the spirit of KISS, here’s a quick and easy way to remember brand development and branding targets - Work up your “SLATE”:

1. SATISFACTION:You’re ok … but unremarkable.
2. LOYALTY: You’re pretty good - I’ll stick around.
3. ADVOCACY: You’re really good - I’ll spread the word.
4. TRUST: You’re awesome - I’ll include you in every decision.
5. ESSENTIAL: You’re amazing - I can’t live without you!

B2B Lead Generation: Web 2.0 & Social Media

Published by AYN Brand | Filed under Internet Marketing

Chris Brogan has a well-deserved reputation as being one of social-media’s true community-builders. Chris, who is a co-founder of PodCamp co-founder as well as the Vice President of Strategy and Technology for CrossTech Media, presents on Successful Lead Generation in a Social Media World at the Marketing Profs B2B Forum. Chris will pull from his own experience building successful social networks to show companies how they can do the same. He’ll also talk about using social networks as lead generation tools to build your customer and client base.

Let’s say I am a B2B marketer, and am constantly hearing buzz about social media and how it can help my marketing. Why is social media important to my business and why does it deserve my attention?